Jevons’ Paradox

For Lighting, Sustainability is within Reach: But is demand saturated?

In 2006 when the first Annual Energy Outlook was released by the Department of Energy, electricity dedicated to residential lighting was expected to continue growing at a consistent (if slow 0.3% per household annually) rate (red line below). Instead the electricity the average household is using for lighting has fallen by 18%!1)The AEO’s most recent … Read more…

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A Paradox Grows into a Conundrum

In his 2011 book Conundrum, David Owen asks a fundamental question–can we commit to doing what is necessary to really Achieving Sustainability? Are we willing to make the necessary sacrifices, to reduce our consumption as both individuals and societies on a massive scale? As his subtitle points out Owen is really asking these questions about … Read more…

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