Sustainability is frequently dismissed as a useful term because it is:
a) just another word for environmentalism or development (depending on your audience)
b) it means too many different things to too many different people and thus means nothing
c) it has been captured by corporations and governments to such an extent as to have lost all meaning, among other arguments.
Sustainability has emerged and must continue to grow as its own scientific discipline, professional practice and organizing approach to life and society. Sustainability is not a static objective which may one day be checked off like smallpox was eradicated but an ongoing process through which we are continually striving to achieve sustainability. For myself I define Sustainability most simply as:
“Achieving the highest quality of life possible for the most people at the most times and places within the biophysical limits of planet Earth.”
This blog will examine Sustainability from many angles and foment discussions about these very issues and in particular I intend to focus on how we can actually Achieve Sustainability. So follow along for what is sure to be a grand adventure.
Footnotes [ Our Common Future  which contains the famous definition.